STEP likes to blend passion with control; youth with experience; contemporary with classic; business with soul.

We like a business that is scalable and expandable; that has low breakeven points and high differentiation; entrepreneurs who respect confidentiality but are transparent; those who are professionally qualified but have the drive and risk taking ability of an entrepreneur.

Above all we like business driven by values and ethics, which are higher than corporate thresholds.We like to work with young, driven professionals who are 1st generation entrepreneurs.
We prefer to invest in:

• Differentiated life-style oriented businesses
• Businesses with low operating leverage
• Businesses, which create entry moats
• Businesses that are scalable and expandable
• Businesses that are largely recession proof