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STEP investee Exfinity Fund participates in MoEngage series A fund raise
15 September

MoEngage, which provides user analytics and automated mobile marketing for some of India’s biggest mobile apps has raised $4.25 million in Series A funding. This was MoEngage's Series A fubd raise. It was led by Helion Venture Partners, with participation from Exfinity Ventures and angel investors Kunal Bahl and Rohit Bansal, the co-founders of Snapdeal, and Raghunandan G, the founder of TaxiForSure.

Along with earlier seed funding, this new round brings the cpmpany's total raised so far to over $5 million.

Based in Bengaluru, MoEngage also has an office in San Francisco and its American clients already include mobile-based local marketplace Sell It and on-demand parking app SpotHero. MoEngage’s platform focuses on helping mobile apps figure out how to personalize push notifications, in-app notifications, and email campaigns, and deliver them at the right time to boost user engagement. The company plans to use its new capital to target new customers in the U.S. and continue work on the next iteration of its mobile marketing automation platform for B2C companies