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Exfinity invests in Mumbai-based fitness discovery and marketplace platform Fitternity
28 July

Exfinity Venture Partners has invested in Mumbai-based fitness discovery and marketplace platform Fitternity Health E-solutions. Fitternity has raised a pre-series A investment of USD 1M which was led by Exfinity Venture Partners. The funds will be deployed primarily for product development, marketing and pan-India expansion.

Fitternity is catering to holistic preventive healthcare space covering EXERCISE (working out), EAT (eating right) and EXPLORE (mental wellbeing). The website and app is hyper-local search engine that provides detailed information including photos, videos, rate cards and user reviews on all fitness related services (in user’s vicinity) like gyms, yoga, zumba, pilates, crossfit, marathon training, personal trainers, healthy tiffins and more. The startup is operating in 16 categories in Mumbai, Pune and Bangalore and plans to launch in Delhi soon.

Fitness and wellness industry is a 10,000 cr industry (FY 15 – FICCI – PWC report) and there has been a plethora of fitness services like yoga, zumba, spinning classes, kick boxing, aerobics etc. from multiple service providers. The fitness /wellness industry in India is highly unorganized marred with poor service levels, low renewal rates, lack of trained manpower and credible information etc. Fitternity’s approach of combining content , e-commerce and hyperlocal service discovery is unique. Its approach is tightly coupled with the service providers efforts.